Target is a one-stop shop for all of us and while we love their products, we’re even more excited for their Hispanic Heritage Month collection. They’ve partnered with Latinx entrepreneurs for their first-ever Latino Heritage Month collection featuring some of our favorites including Luna Magic and Rizos Curls. The program is designed to provide a national platform for Latinx creators and businesses and highlight themes of family, Latina empowerment and Latinx pride. The collection also includes exclusive artwork commissioned by Venezuelan artist, Reina Castellanos of ReinaVSReina, as well as other Latina-owned brands including Chillhouse, Cocina54 and, Millennial Loteria.
“The inspiration to create Rizos Curls was my own personal [hair] curl journey to learn how to love my natural curl texture,” Julissa Prado of Rizos Curls said in a statement. “Latino Heritage Month is every day for me to be honest. So much of the work I do and what motivates my business decisions are rooted in my culture. I am incredibly proud of my roots and family — these are what I love most about my life.”
Besides the curly hair care brand, you can search for stationery, accessories, mugs, and entertainment from 80 Latinx-owned brands. Popular food brand Siete Foods is a paleo and vegan line of sauces, chips, taco seasoning/shells founded by a Mexican-American family from South Texas. They also carry Lil’ Libros from Patty Rodriguez and Ariana Stein for kids that feature stories about Selena, Frida, and El Chavo. These brands are not just owned by Latinxs, they were clearly influenced by their roots and culture which shines through in their products.
“With the two color schemes, I wanted to show how energetic the dips and swoops can be, but also have a version that is more calm, quiet, and introspective. Like a good Caraqueña, I love El Ávila and thought it’d be a great nod for such a special iconic landmark,” Castellanos shared on Instagram, describing the influence the iconic Venezuelan national park had on her artwork for notebooks that are part of the collection.
With nearly 2000 stores across the United States, it’s that much more exciting to know that these products are available at every Target store. This is so important not only for customers who want to be able to purchase these products regardless of where they live, but for these brands to reach more people and perhaps introduce Latinx culture to new customers. We are here for it.
“Luna Magic is excited to provide great quality cosmetics that uplifts and celebrates the beauty of our cultura in Target’s first Hispanic Heritage Month campaign. Our brand motto is ‘Beauty with a Vibe’ and the goal of this mantra is to create a community of beauty-obsessed makeup lovers regardless of race, skin tone and creed that love the energy that we strive to create with our brand,” founder Mabel and Shaira Frias tell HipLatina. “Being a part of the diverse group of Latino-founded companies given a platform to share and celebrate our story has been an empowering experience and provides a sense of comunidad for people that look and talk like us.”