Afro-Latina All-Natural Hair Care Line Does Away with “Pelo Malo”

Adassa Ramirez wants young women to know that the texture of their hair does not determine whether they have good or bad hair. The 38-year-old owner of the hair care line MicMas Remix is promoting more than natural products, she’s emphasizing a positive perspective to contradict the idea of “pelo malo”.

MicMas Remix — named after her sons Michael and Mason — was founded in 2016. A licensed cosmetologist, she initially opened up shop on Etsy before gaining enough buzz among consumers, the media and fellow entrepreneurs to open her own ecommerce business.

MicMas ReMiX My MiX takes the work out of creating your own hair recipes. Choose as many nourishing ingredients as you like for no additional cost. Not sure which to choose? Free consultation is provided to make the perfect formulation for your hair’s needs. Available for purchase with FREE shipping at www.micmasremix.com (click on link in bio). ••••••••••••••••••••••••••••••••••••••••••••••••••• #Naturalista #Rizos #PeloRizado #PeloNatural #YoAmoMiPajon #PajonPower #Pajon #PeloAfro #Afro #KinkyCurlyHair #CoarseHair #CoilyHair #KinkyCurly #HairGrowthOil #HairGrowthJourney #HairRecipes #AfroLatina #ShopLatinx #NaturalHairCommunity #NaturalHairGuru #NaturalHairRocks #NaturalHairCare #NaturalHairGoals #NaturalHairJourney #NaturalHairDoesCare #NaturallyShesDope #TeamNatural #NaturalChixs #HairOil

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The hair straightening, relaxer and weave business brings in $9 billion a year but Ramirez believes in an all-natural approach to hair care. “It was important for the formulations to be all natural because I wanted the full benefits of the nutrients for hair and scalp care. This is why no heat is used in order to preserve the nourishment and prevent the breakdown of it.”

Scalp Treatment Oil. Deep Conditioner Oil. Hair & Skin Cream. All Natural. No fillers. No chemicals. MicMas ReMiX. ________________________________________________________ Handcrafted Organic|Natural Hair Oil, Empowering Apparel & Accessories with the message that hair texture doesn’t determine whether it is good or bad.✨todo pelo es pelo bueno✨Available for purchase with FREE shipping at www.micmasremix.com (click on link in bio). ________________________________________________________ MicMas ReMiX is a small Afro-Latina owned business providing handcrafted organic|natural hair care products for kinky curly, coarse, coily and dreadlock hair while enforcing the message that hair texture does not determine whether it's good or bad. In addition, empowering t-shirts are sold to celebrate natural hair, Afro-Latina pride and Boricua resiliency. ________________________________________________________ #Naturalista #Rizos #PeloRizado #PeloNatural #YoAmoMiPajon #PajonPower #Pajon #PeloAfro #Afro #CabelloNatural #CabelloRizado #CabelloAfro #AfroChicas #KinkyCurlyHair #CoarseHair #CoilyHair #KinkyCurly #HairOil #AfroLatina #ShopLatinx #NaturalHairCommunity #LOCMethod #NaturalHairRocks #NaturalHairCare #NaturalHairGoals #NaturalHairJourney #NaturalHairDoesCare #NaturallyShesDope #TeamNatural #NaturalChixs

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The recipe includes organic extra virgin coconut oil, pure lavender, organic mango butter, organic extra virgin olive oil and organic virgin shea nut butter. Along the way she encountered the inevitable struggles that comes with the hustle.

“I had to figure out how to mesh natural hair care, natural hair pride and representing the diversity of Latinas into my brand,” she said. “To personally know me is to know how this all is a big part of who I am. At the time it seemed so difficult to streamline my vision but I figured it out and made it happen.”

The Nuyorican grew up in a household that valued natural ingredients for hair care and Ramirez never had to deal with the idea of “pelo malo” till she moved to a predominantly Caucasian community.

How sweet is it when your son says you look “so beautiful” with your scarf and when he sees my braids tells me my hair “is beautiful.” It’s not only about teaching your daughters to love their hair but our sons need to be taught to see our ✨kinky curly✨coarse✨coily✨hair as beautiful, also. ________________________________________________________ Rockin’ “Crown Curls” tee Available with FREE shipping at www.micmasremix.com (link in bio). ________________________________________________________ #Rizado #LoveYourMane #Naturalista #AfroLatina #NaturalHairRocks #Rizos #NaturalHair #Naturalista #RizosPerfectos #RizosNaturales #PeloNatural #PeloRizado #PeloAfro #PeloRizado #KinkyCurly #Coils #CoilyHair #CoarseHair #RockYourRizos #NaturalHairDoesCare #NaturallyShesDope #TeamNatural #CabelloRizado #CabelloNatural #CabelloAfro #YoAmoMiPajon #PajonAfro #PajonPower #PeloBueno #GoodHair #BoyMom #Adassa

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“This was when I started to become conscientious about my hair and using relaxers in my early teens. That is a huge reason why I drive that message home with my brand. I remember being a young teenager and wishing my hair would blow in the breeze and wasn’t coarse. I literally went from one extreme to another with my mindset and at that age you tend to be so sensitive to your peers opinions especially when you’re the minority.”

Her products range in price from $15-$30 and she also offers a personalized experience tailored to a customer’s specific hair type for $20. The shop, like Ramirez herself, is brimming with Afro-Latina pride with tees and totes among other accessories promoting big curly hair.  

A stylish tote for the Naturalista who likes to show off the crown of her coils or curls. Let’s help spread the message that the texture of your hair does NOT determine whether it is good or bad. Rock the canvas tote with sass, pride and YOUR naturalista beauty! Made from cotton canvas and with natural hair pride in mind. Available for purchase with FREE shipping at www.micmasremix.com (click on link in bio). ________________________________________________________ #Naturalista #Rizos #PeloRizado #PeloNatural #YoAmoMiPajon #PajonPower #Pajon #PeloAfro #Afro #CabelloNatural #CabelloRizado #CabelloAfro #AfroChicas #KinkyCurlyHair #CoarseHair #CoilyHair #KinkyCurly #naturalhairfashion #AfroLatina #NaturalHairCommunity #NaturalHairRocks #NaturalHairCare #FashionTote #NaturalHairFashion #NaturalHairPride #NaturalHairGoals #PeloBueno #GoodHair #NaturalHairJourney #NaturalHairDoesCare #NaturallyShesDope #TeamNatural #NaturalChixs #naturalgirlsRULE

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“Afro-Latina pride is very important to me because I honor my African and Taino roots and how they influence the Latin culture. Isn’t it beautiful that even if you are a Latina/o not of African descent it is still celebrated in the culture?”

She hopes to one day open a salon in Puerto Rico and is donating a portion of sales proceeds to organizations helping with hurricane recovery in Puerto Rico. She and her boys also held a fundraiser to give children in shelters toys and affirmation cards her sons made.

According to research firm Mintel,  71 percent of black adults in the U.S. wore their hair naturally at least once in 2016 and spending on relaxers fell 30.8 percent between 2011 and 2016. By 2020, it’s estimated that relaxers will plummet to the smallest segment of the market. Ramirez is clearly onto something and she hopes her message comes through loud and clear.

“Embrace your hair, take care of it and don’t allow anyone to make you feel less of yourself because they have this preconceived idea of one texture being better than another. Push your crown up and keep it moving, loving all that makes you you.”  

 

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