From Crocs to Corona, Bad Bunny has been killing it with his company collaborations lately. Now, he’s joining forces with Cheetos and adidas to drop an exclusive leisurewear collection August 6 that combines his style with the “Cheetos Look”, according to a press release. Starting today fans can head to the Cheetle website and use their Cheetle iD, which is — get this — powered by their trademark orange Cheetos dust known as Cheetle. The technology will be able to detect if you’ve got the dust on your fingertips and, if so, you can be one of the first 100 people who pass and will get direct access to purchase items from the collection before the rest of the public (so put those chopsticks away for now!). All fans who didn’t get early access can sign up to enter for a chance to purchase the merch on August 6 via the NTWRK app.
But there’s more and it’s all about giving back to the community proving El Conejo Malo is dedicated to doing good work. The Deja tu Huella Estudiante Fund is a contest that promises $500,000 in prize money to students in the United States and Puerto Rico, on top of Cheetos’s parent company PepsiCo pledging another $275 million to the Latinx community. Interested contest participants can now enter for their chance to be one of ten $50,000 scholarship winners by submitting a 60-second TikTok by August 18th, showing how they’re leaving their mark (get it?) on their community, the culture, or the world and tagging @Cheetos, #DejatuHuella, and #Entry.
“It’s an honor to give back to the Hispanic community that has done so much for me,” Bad Bunny (born Benito Antonio Martínez Ocasio) said in a statement. “Between music and fashion, there are so many ways to leave your mark on culture, and I want to encourage everyone to follow whatever path inspires them. That’s what the Deja tu Huella program is all about.”
The 27-year-old Puerto Rican global superstar reached No.1 on Billboard’s Top Latin Albums chart last year with YHLQMDLG, Las Que No Iban a Salir and El Último Tour del Mundo, the first all-Spanish album to top the Billboard 200. He’s famously used his platform to raise awareness of important causes like during his performance on The Tonight Show Starring Jimmy Fallon last year. While performing “Ignorantes” alongside musical artist Sech, he lowered his blazer to expose the message on his shirt, “Mataron a Alexa,”and “No a un hombre con falda” referring to the alleged murder of Puerto Rican transwoman Neulisa Luciano Ruiz aka Alexa.
“I’m leaving my mark in many ways,” Bunny said an interview with Billboard last year originally announcing his Cheetos collaboration. “For me, it’s important to leave my mark with my creations in music but also as a human being. My music has traveled far around the world and 100 percent in Spanish with my Puerto Rican slang. Wherever I go, in every interview, I let everyone know that I am Latino and Puerto Rican and I think that I have left that mark well placed in the whole world.”
We can’t wait to see how else Bad Bunny leaves his mark!