TikTok started as kids lip-synching to their favorite jams but has quickly evolved — becoming the hottest social media platform for Gen Z to share viral dance challenges, beauty tips, and a whole lot of laughs. Within the social media platform’s 800 million uses, there are so many people using their reach to express their art, cooking, and more. Beauty brands and influencers are have all seized on the potential to expand their reach on TikTok, sharing quick tutorials and introducing products — all to a cool soundtrack.
Tiktok is undeniable the next big thing, so we found 15 Latinx beauty accounts on TikTok you have to check out. Now you can be up on the coolest social media platform around too!
@deja.zhane thank you for this idea 🙏🏾no liner no problem 🙌🏾🔥
Afro-Panamanian makeup artist and beauty vlogger Iris Beilin is one of the beauty powerhouses who is now on TikTok. Like many other beauty accounts on TikTok, her page is a mix of posts including makeup, humor, and lip-synching.
Want to get a perfect wing easily? Then head over to Denise Sanchez’s (a.k.a. MakeupbyDenise) TikTok. There, you will also learn how to make red velvet cupcakes, witness beauty transformations, learn about Denise’s favorite skincare products, and more.
In addition to her personal TikTok account, @julissa_prado, Prado created a page for her popular curly hair brand, Rizos Curls. On it, she explains why her products stay away from harmful, drying chemicals and opt for plant-based ones; partakes in the curly hair challenge, shares the fabulous girls of other chicas, and gets down to music.
Mexican-Filipina Savannah Palacios has over 500,000 followers, who watch the beauty influencer’s makeup tutorials and funny lip-synched skits. You’ll be entertained, while also learning about which products to get to copy her flawless beauty looks.
I did a lil makeup beat oh whateva! #beautymodechallenge
We already know that Afro-Dominicana beauty vlogger Monicastylemuse delivers fabulous beauty and hair tutorials, reviews on products, some laughs, and a slice of Dominican culture — in both English and Spanish. We particularly like her how-to on making yourself “look tall when you’re 5’3.”
Want a fierce, colorful eyeliner look–or several? Indo-Latina Vanessa Funes, a.k.a. Cutcreaser has got you. You will get makeup tutorials, see the exact products used, and learn how to make delicious buffalo wings from her sister. Total win-win.
Another Latina who shares fun, and often out-of-the-box beauty tutorials is Ashley Quiroz. You’ll find ’90s-inspired hair, bold eye looks, skits, and more.
Chicana beauty vlogger Desi Perkins is one of the biggest stars in beauty, Latina or otherwise. Right now, she’s making us laugh with quarantine skits, sharing a glimpse into her life with her family, and just having fun.
Another big-time beauty vlogger everyone knows is Nicole Guerriero. TikTok is the latest frontier for her brand, where she shares a lookbook of an entire year’s worth of nail looks, shows you how to tie-dye your socks, and of course, shares funny TikTok videos.
Over 275,000 people follow Mexican beauty vlogger Gabriel Zamora. On his page, you’ll see him compare false lashes to spiders, eat pizza while dressed as a pizza, dance like everyone is watching, shout out his Mexican culture, and of course, slay some beauty lewks.
Jewellianna Palencia a.k.a. JeweJeweBee shares her hair natural, curly hair journey; tutorials; fashion hauls; and more on her YouTube channel. Here she posts about #naturalhairproblems/#curlyhairproblems, walking away from hair products that are full of bad ingredients and/or are pricey; and that moment when you show off your fab hair but almost fall over in the bathroom while doing it.
Puerto Rican beauty/hair content creator Kay-Lani Martinez, a.k.a. Viva Glam Kay, continuously amazes with her flawless looks. She shares a fab recipe for quarantine oatmeal raisin cookies, and glimpses of her home life, she also shares the glam makeup transformations and quick tutorials we want to see.
Jessica Alba joins in on all the dance challenges and showcases products from her Honest Beauty brand, shows you how to make cozy tea, and offers a glimpse into her life.
Manny Gutierrez, a.k.a. MannyMua is another beauty guru. He recently shared five must-have products from Black-owned beauty brands with his over 858,000 followers and posts makeup tutorials that will inform you while also keeping you entertained.