10 Afro-Latina Owned Brands You Need to Know About

For Black History Month, and year-round, we're recognizing Afro-Latinas making a difference in their communities

Afro Latina owned brands

Image: Instagram/@pinkrootproducts @labotica @babecomets

For Black History Month, and year-round, we’re recognizing Afro-Latinas making a difference in their communities. One way to do this is by supporting Afro-Latina owned brands and small business owners. These inspiring women are making their dreams come true through a wide range of clothing, jewelry, and haircare companies. From beauty brands like Luna Magic Beauty to Mixed Up Clothing, a kid’s clothes that celebrate multicultural lifestyles, here are 10 Afro-Latina-owned brands you should know about. Their unique stories and amazing products will have you shopping long after Black History Month but now is definitely a good time to start.


Luna Magic Beauty

Video: Instagram/@lunamagicbeauty

 Dominican-American sisters Mabel and Shaira Frías were inspired to launch Luna Magic Beauty, a beauty lifestyle brand, by their Caribbean roots. The highly-pigmented eyeshadow palette works on all shades of skin tones and pairs beautifully with their faux mink lashes.  In addition to buying directly from their website, you can also find them at Target and Walmart.


Pink Root

Photo: Instagram/@pinkrootproducts

From a young age, Mariel Mejia, founder of Pink Root, went through many relaxers and products that left her hair damaged until she decided to make her own with DIY recipes and formulas right in her mom’s kitchen. Through Pink Root, she helps customers transition their hair back to its natural glory while embracing their natural hair texture with products like their curl-enhancing lotion. Their motto says it all: “We don’t believe in bad hair, just bad hair care.”


Mixed Up Clothing

Photo: Instagram/@mixedupclothing

After noticing a lack of representation in the Afro-Latinx community in terms of kids clothing, Sonia Smith-Kang launched Mixed Up Clothing hoping to reflect her multicultural lifestyle and background and amplify the voices of her diverse community. This kid’s clothing brand offers options from pants and shirts to dresses and hoodies for boys, girls, and infants.


Yo Soy AfroLatina

Video: Instagram/@yosoyafrolatina

After years of living in Detroit and noticing a lack of Latinx representation in her community, Bianca Kathryn launched Yo Soy AfroLatina hoping to shed light on the beauty of Afro-Latinidad and create a space for women of color to be celebrated. This lifestyle brand offers anything from sweaters and tees to accessories and mugs with a focus on empowering Afro-Latinas including the “Not All Latinas Look the Same”.


MicMas ReMiX

Photo: Instagram/@micmasremmix

Founded by Boricua Adassa Ramirez, MicMas ReMiX products are handcrafted and made with non-GMO, unrefined, organic ingredients like vitamin B, wheat protein, and almond oil. The shampoo and scalp treatments are meant to nourish your locks and the tropical deep conditioner rehydrates and adds shine (and it has a delicious scent of mango).


Babe Comets

Photo: Instagram/@babecomets

Babe Comets is a small business based in Brooklyn, New York that not only sells a variety of jewelry pieces but also supports movements like “Black Lives Matter.” Babe Comets is known for their signature pompom earrings made with vibrant and bold colors. Founder Joan De Jesus was inspired after a trip to Merida, Mexico where she saw women rocking that style.


Reina Skincare

Photo: Instagram/@reina.skincare

When Adriana Isabel Robinson Rivera suffered from acne, she began to make products that were natural and represented her Afro-Latinx culture. With body butters like the Queenly Glow and cleansing bars like the Guava Mama your skin is sure to be hydrated and luxurious in no time.


La Boticá

Photo: Instagram/@labotica

Founder Dawn Marie West launched the fragrance brand La Boticá in 2018  with products sourced from indigenous ingredients from South America. One of her best-sellers, Flor De Selva Aceite, is sourced directly from the Dominican Republic and hydrates the skin with its rich antioxidants and Omega 3s. Afro-Dominican & African American culture is the foundation of the concept brand, according to their website. A percentage of their profits go to The Dream Project, a non-profit in DR that helps underserved children and youth in 27 communities on the island.


Jam + Rico

Video: Instagram/@jamandrico

Jam + Rico by Lisette Scott is a company that celebrates Caribbean culture through bold and colorful jewelry, so much so that you can shop by country (Puerto Rico, Cuba, Aruba, and Jamaica). This stunning jewelry is inspired by Scott’s trips to places throughout the islands. Her Carmen earrings and Wepa earrings are sure to be statement pieces not to mention the “azúcar” necklace, reminiscent of Cuban icon Celia Cruz.


Hello Updo

Photo: Instagram/@helloupdo

 It was a trip to the Dominican Republic that inspired Dominicana Magdaline Hurtado, founder of Hello Updo, to create a scrunchie that would benefit her textured hair after several hair ties snapped when she tried to pull her hair up.  One of her best-sellers, the Cloud Silk Scrunchie, comes in both big and small sizes for full or fine hair, and each scrunchie is made from 100 percent pure mulberry silk.

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