It’s the weekend and you’ve told your amigas that you can’t go out because you have other plans: relaxing at home with your plantitas, searching for ofertas online, and prepping for 9 p.m. bedtime. Welcome to your señora era! Millennial and Gen Z Latinas are embracing their #SeñoraEra on social media with pride. So what exactly is the señora era? It’s when you find yourself behaving like your tias or abuelas usually do, from sipping on cafecito to deep cleaning the house on a Saturday morning. Now, you can’t exactly live the señora lifestyle without some essential items. From red lipstick to cozy pajamas, find out exactly what you need to live your best señora life featuring Latinx-owned brands.
La Plant Mom Lotería Shirt from Luchadoras
Plantas feel like a rite of passage for anyone transitioning into their señora era and this La Plant Mom” shirt from Luchadoras was created for those dedicated to being a plant mami. It’s the perfect nod to two cultural staples – Lotería and plants because we love our gardens and herbs.
Plant Lady Shirt, $11.17, available at etsy.com
Loves In Spanish Hoodie from Hija De Tu Madre
Sometimes building the perfect señora fall outfit has less to do with having the right items, and more to do with the message you send out to the world. This “Loves In Spanish” hoodie is about embracing your bilingual existence and the amor for Spanish language.
Loves In Spanish Hoodie, $65, available at hijadetumadre.com
Sana Sana Sweatshirt from Mi Vida
“Sana, sana, colita de rana. Si no sanas hoy, sanarás mañana” – we’ve all heard the phrase and even though it really doesn’t make sense, it’s comforting anyway. We love this sweatshirt from MI Vida that features sage because limpias are essential to keeping good energy in your home. One of the best parts of being a Señora is knowing the value in good vibes only and embracing one of the most iconic healing phrases in our comunidad.
Sana Sana Sweatshirt, $38, available at shopmivida.com
Ceramic Talavera from Latin Nomad
Latin Nomad’s ceramic talavera is functional art in our opinion. Ceramic plates and bowls are a must and, much like abuela use to do, you make sure to take good care of them. The unique colors and patterns make it the perfect bowl for kitchen counter fruits.
Ceramic Talavera, $62, available at etsy.com
Mexican Pan Dulce Slippers from MEXTALGIA
The Mexican pan dulce slippers are crucial to maximizing comfort while still keeping it stylish. Not only will they remind you of the sweet flavor of pan dulces but the soft, comfortable padding will make you want to cozy up on your favorite chair with your cafecito.
Mexican Pan Dulce Slippers, $35, available at etsy.com
Red Velvet Lipstick from Besame Cosmetics
Besame Cosmetics is a beauty brand that is serving major señora vibes with their classic red velvet lipstick. Many of us grew up watching our mamis and abuelas getting dressed up just to go to the market and while we think that might be a bit extra, putting on a red lip is one habit we’re happy to embrace.
Red Velvet Lipstick, $28, available at besamecosmetics.com
Señora Chingona Fabulous Tote from The Sra Shop
Señora Chingona is a total vibe and this tote is perfect for those mercado runs while still reminding you of the poderosa that you are. It’s a reminder that celebrates your señora era because IT IS an era worth celebrating.
Señora Chingona Fabulous Tote, $27, available at etsy.com
Gisele Sleepshirt from Eberjey
Eberjey was founded by Mariela Rovito, born in Buenos Aires, and Ali Mejia, born in El Salvador, and inspired by Ali’s mom’s sleepwear so it doesn’t get more señora than that. The Gisele sleepshirt is a cozy classic and one you can wear with a pair of leggings if you need to step out and then you can get back home and immediately get comfy again. We love that you can add a monogram too because we love a cute, personalized detail.
Gisele Sleepshirt, $118, available at eberjey.com
Hyacinth Straw Bucket Hat from CEREMONIA
Ceremonia launched in 2017 to celebrate natural resources and creativity of local artisans in Bali and Mexico. Each item represents tradition and provides families in underserved regions with income opportunities. This straw bucket hat is functional pero cute and made by hand. It’s a great accessory for a day of just sitting outside and getting lost in your own thoughts or gardening and soaking up some sunshine.
Hyacinth Straw Bucket Hat, $48, available at ceremoniashop.com
Mini Gourmet Sampler Set from Lola’s Mercadito
Lola’s Mercadito is an online store that supports women in education, leadership, and business. This mini gourmet sampler set includes salsa negra, hibiscus jam, vanilla bean sugar, and one handmade sugar spoon from Oaxaca, Mexico. By now you’ve probably played around in the kitchen and maybe even mastered making pasteles or some other baked good so this set is the perfect treat for yourself so you can treat your familia.
Mini Gourmet Sampler Set, $6, available at etsy.com